Keri Parmeter is a real estate agent located in Nekoosa, Wisconsin. She was looking for a creative way to let homeowners know about her services so she contacted PostcardMania for ideas.
She decided on a postcard marketing campaign that targeted high value home in her area. The central feature of the postcard were pictures of the types of properties she deals with, a common item in previous successful real estate campaigns.
Keri Parmeter’s postcard included:
Since Kari Parmeter is a real estate agent, she needed to focus only on homeowners. Nekoosa, Wisconsin is a rural area in the woodlands with a population hovering around 2,500 so in addition, hyper-targeting a specific group of homeowners benefited her greatly. Her mailing list targeted single family absentee homeowners whose home is valued in the $100,000 to $500,000 range.
The consistency of her mailings also contributed to her success. She mailed to two different consumers lists to cast a wider net, and mailed to the bigger list 2 times several months apart to keep her business in front of anyone potentially looking for help.
5 listings that generated $25,000!
Keri Parmeter landed about 5 listings, which generated her approximately $25,000! She only spent $2,697.67 on the campaign, resulting in an 827% return on her financial investment!!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate agents!