The Situation

Twe Real Estate, based in Monument, CO, was seeking to attract more clients and boost revenue. They partnered with PostcardMania for a comprehensive marketing solution that combined direct mail with digital advertising through our Everywhere Small Business service. Their goal was to reach potential home buyers and sellers in their area and increase conversions.

The Solution

PostcardMania created a postcard featuring:

  • Strong Visuals: Featured a profile picture of them to develop rapport and a high-quality home image to appeal to potential buyers and sellers.
  • Call to Action: Urged recipients to contact Twe Real Estate for a consultation.
  • An Offer: Included the opportunity to redeem their offer by visiting their website.
  • QR Code Integration: Added a QR code directing recipients to their landing page for easy access to more information.

An integrated Direct Mail & Digital Marketing Strategy was then developed: 

  • Postcards: Twe Real Estate mailed 6,000 postcards, in batches of 544 cards, over 11 mailings
  • Digital Ads: They ran digital ads as part of their Everywhere Small Business campaign, complementing the postcards. These ads were displayed across Google, Facebook, and Gmail to maximize reach.
  • Landing Page: A dedicated landing page was set up to capture leads!

The Results

They Achieved a 351% ROI with Postcards and Digital Ads!
Digital Ad Network Ad Displays Clicks
Google 60,973 1,147
Gmail 4,364 44
Facebook/Instagram 21,602 299

They generated $25,000 in revenue!

The direct mail and digital ads campaign led to:

  • Responses: 5 responses
  • Conversions: 1 paying client
  • Investment: $5,540
  • Revenue: $25,000
  • ROI: A remarkable 351%

Their Everywhere Small Business digital results:

  • Google Ads: 1,147 clicks / 60,973 ad displays
  • Facebook Ads: 299 clicks / 21,602 ad displays
  • Gmail Ads: 44 clicks / 4,364 ad displays
  • Informed Delivery Emails: 1,512
  • Call Tracking: 10 calls

    Twe Real Estate witnessed significant engagement and brand exposure through both online and offline channels. The integrated approach ensured consistent messaging and multiple touchpoints with potential clients, increasing the likelihood of conversions.

    Conclusion

    Twe Real Estate’s success illustrates the power of a well-executed, multi-channel marketing strategy. By combining targeted real estate direct mail with strategic digital advertising and a dedicated landing page, they effectively reached and engaged their target audience, resulting in substantial revenue and a strong return on investment.

    Ready to elevate your real estate marketing strategy? Contact PostcardMania today to connect with a marketing consultant who can tailor a comprehensive campaign to drive results for your business!

    CSID: 57597
    PostcardMania