Real Estate Investment Direct Mail Advertising Case Study: Miller Land and Investments, LLC

The Situation

Miller Land and Investments, LLC is a real estate investment company located in Lebanon, Missouri. They solicited PostcardMania’s marketing services in order to lure in new clients and increase revenue.

The Solution

Design: A postcard marketing campaign utilizing a Provided Mailing List and featuring:

• A simplistic design that includes a personalized message to the recipient
• Large font that attracts the eyes of the reader
• A mention of the benefits that prospects can hope to receive should they go into business with MLI
• Easy to read contact information accompanied by a call to action

Mailing List: MLI used a Provided Mailing List for this campaign

Mailing Schedule: 3,500 4.25” x 6” postcards mailed in two mail drops thus far

The Results

“MLI received 100 phone inquiries after the first mail drop. As a result of these inquiries, they were able to buy a house and earn $20,000 for their company! That's a 737% ROI!”

Miller Land and Investments received 100 phone inquiries after the first mail drop. As a result of these inquiries, they were able to buy a house and earn $20,000 for their company! That’s a 737% ROI!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investment firms!