The Situation

Lorie-Anne Phillips is a realtor affiliated with Coldwell Banker Realty. She specializes in Maplewood, New Jersey real estate and its surrounding areas. She wanted to increase her listings, so she came to PostcardMania for marketing assistance.

The Solution

Lorie-Anne’s postcard had the following features:

  • A full-color design that featured friendly and bright photos
  • A large call to action on the front, drawing the recipient into the message
  • An offer for a free professional staging consultation
  • A list of homes she sold over asking price, creating trust with the prospect

We mailed a total of 2,500 postcards in batches of about 500 to a list provided by Lorie-Anne. The mailing list was made up of homeowners in the surrounding area. She mailed the postcards out consistently for a total of 5 months, which helped get the recipients familiar with her business.

The Coldwell Banker realtor also launched an Everywhere Small Business campaign that included follow-up digital ads on Google and Facebook. After the postcards hit mailboxes, any recipients that visited the website would see ads online. The Google ads were viewed 36,133 times, and the Facebook/Instagram ads were viewed 15,252 times, which helped increase brand awareness and remind the prospects about Lorie-Anne’s offer.

The Results

She generated $12,600 in revenue!

As a result, 330 people clicked on the Google ads, and 152 people clicked on the Facebook/Instagram ads. Lorie-Anne received one response and made $12,600 in revenue as a result!

It just goes to show that even just one qualified lead that converts can bring in big profits and success. Her ROI amounted to 365% because she only invested $2,710 on this Everywhere Small Business campaign.

Lorie-Anne was very impressed with her results and is excited about bringing in more business in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate professionals.

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