The Situation

Nadine Blakely is the local ReMax 1st Olympic Real Estate agent in Lynchburg, Virginia. She was looking for a creative way to let homeowners know about their services so she contacted PostcardMania for ideas.

The Solution

Our marketing experts recommended an Every Door Direct Mail (EDDM) campaign, which blanketed 15 different carrier routes in her zip code. This was the most cost efficient way to hit the highest number houses possible in her targeted area.

Her postcard design featured her headshot to give her business a face, a common feature among previously successful real estate agent campaigns.

ReMax 1st Olympics’ postcard included:

  • A headline that immediately communicated the card’s message
  • A introductory first-person written paragraph that builds credibility
  • An offer for a free home staging when listing with her

The Results

A sold listing and $14,000 in expected commission!

A sold listing and $14,000 in expected commission!

ReMax 1st Olympic got 2 responses and 1 listing! The listing is going for about $484k and expects it to go fast! She also expects to generate about $14k in commission! She’s happy with the turnout and excited for her next campaign!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate agents!

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