The Situation

Real Estate Adriana, a real estate business in Los Angeles, CA, sought to attract high-value clients in a competitive market. To achieve this, they decided to implement a targeted direct mail marketing campaign with PostcardMania to reach potential clients directly and effectively.

The Solution

Real Estate Adriana partnered with PostcardMania to launch a postcard campaign specifically tailored to their target audience.

The campaign featured 4×6 postcards with the following features:

  • Strong messaging: They were crafted with a clear, compelling message “Thinking of buying or selling – I’ll make sure you get the best deal in this market!”
  • Eye catching design: The postcard was made with an engaging design to grab the recipient’s attention and prompt action. Think a headshot of the realtor, a beautiful drone image and a pop of color!
  • An offer: A 0.5% rebate offer when you work with her!
  • A testimonial: Nothing explains more than a strong 5 Star Review where you hear the experience of someone who has experience with that business.
  • A strong call to action: “Call me today!”
  • A QR code: This makes it super simple for the recipient to take action, check out your website and get in touch with you.

2,000 postcards were sent across two separate mailings —1,000 in January and 1,000 in May— to ensure maximum visibility at strategic times of the year.

The Results

They generated $16,000 in revenue!

The targeted real estate direct mail campaign was highly successful for the real estate company:

  • Responses Received: 1
  • Conversions: 1 new client
  • Investment: $1,361
  • Total Revenue Generated: $16,000
  • Return on Investment (ROI): 1,076%

With a 1,076% ROI, the campaign turned a modest investment into substantial revenue. The company successfully converted the single response into a $16,000 sale, demonstrating the effectiveness of targeted direct mail in the real estate industry.

The success of the campaign led to the hiring of a new intern to support the increased business activity and the company is now well-positioned to continue growing its client base with strategic direct mail marketing.

Get in touch with a marketing consultant today to start your own real estate direct mail marketing campaign and achieve results like these!

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