Knight Homes is a real estate developer based in Georgia that builds affordable communities in the Atlanta area. They called PostcardMania for help spreading the word about two of their developments to potential buyers.
After talking with our experts, Knight Homes decided on an integrated marketing campaign that combined direct mail postcards with Google follow-up ads for maximum response.
Heres why the postcard was effective
The developers sent their laser-targeted message to 6,000 residents living in multi-family dwelling units (apartments) one time using a resident/occupant list. With a res/occ list, they were able to reach every residence along specific postal routes, saturating the area and saving money on postage!
We recommend multiple mailings for the best results, but with DirectMail2.0, Knight Homes was able to increase their exposure with their Google follow-up ads.
When interested prospects received the postcard and went to the Knight Homes website, but left without taking the desired action (filling out a form or becoming a customer), they saw the developers follow-up ads all over the internet, encouraging them to go back to the website and explore further.
219 potential buyers inquired after 6000 postcards were mailed!
With DirectMail2.0s tracking capabilities, Knight Homes could see the exact results of their campaign:
Thats 32 callers and 187 website visitors — 219 interested prospects that could become buyers!