The Situation

Elana is a real estate agent with eXp Realty located in Hewlett, NY. She was looking for a way to gain more clients interested in selling their homes, so she came to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 6 x 8.5 postcard that included the following features:

  • An offer of a 2% commission fee, free home market analysis and free personalized packet
  • A professional photo of Elana, which builds trust with the prospect
  • A five-star review from a satisfied client
  • A list of benefits to help attract the recipient to Elana’s services

Elana mailed out 2,496 postcards to her own list of contacts in the local area.

The Results

She generated 2 listings and $20,000 in revenue!

Elana received 3 responses and converted 2 of them, resulting in $20,000 from this campaign. Since her upfront investment amounted to $1,788, her ROI (return on investment) is a total of 1,019%. That’s almost 20 times the amount of what they spent on this marketing campaign.

Elana has been a PostcardMania client since 2021 and has completed 3 mailings so far. She is looking forward to even greater results in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate agents.


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