The Situation

Greg Anderson with Cormorant Realty was looking for a way to get in touch with people interested in selling their homes. After hearing about the success others had with direct mail marketing, he decided to reach out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 6″ x 8.5″ postcard that included the following features:

  • Photos of homes that were recently listed and sold in the area, showing the realty company is trustworthy
  • A sub-headline on the back of the card that leads into the core information and entices the recipient to linger and look at the text longer
  • An offer of a free market analysis
  • A photo of Greg which makes the message more personal

Greg mailed a total of 4,500 postcards to his own list of contacts. This was a one-time mailing, but Greg has been doing direct mail marketing with PostcardMania since 2014.

The Results

He generated 6 responses and $300,000 in revenue!

As a result of this direct mail campaign, Greg received 6 responses, he converted all of them and generated $300,000 in revenue for his realty company.

He only spent $2,606 on these postcards so his return on investment went through the roof and amounted to 11,412%! Knowing that the postcards consistently bring in leads for him, Greg is planning more direct mail campaigns for the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other professionals in the real estate industry.

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