The Situation

This Orange, CA real estate investing company was looking for a way to reach homeowners who need to sell their property and make an offer before their competitors do! They called PostcardMania for help with an effective real estate investor marketing campaign.

The Solution

Hardy Real Estate and Investments worked with our marketing consultants to create a personalized postcard campaign that would encourage potential sellers to contact them for a fair cash offer. Using variable data printing, every postcard includes the recipient’s name and address in the message text, not just the address label! The words that are bracketed (like <> and <>) are populated by the variable data when the postcards go to print. Personalized postcards work well for real estate investors because they show the recipients that you have done your homework and you want to buy their property! Other effective elements of the postcard include: A bright pink background, which easily stands out in the day’s mail pile words like no obligation and free, which eliminate some of the friction prospects may feel about calling The investment company mailed their card to each recipient multiple times so prospects would know they were serious and be more likely to respond.

The Results

The postcards work so well, they continue to mail several times a month!

Hardy Real Estate and Investments generally sees a 0.3%-0.5% response from their mailings, and closes a percentage of those leads. The campaign worked so well, they continue to mail postcards 3-5 times every month to find new deals! Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors!

Speak to a Marketing Consultant 1-800-628-1804
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