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The Situation

Florida Local Real Estate is located in Fort Myers Beach, FL. They needed more home listings so they came to PostcardMania for marketing assistance in 2018.

The Solution

PostcardMania designed a postcard that included the following features:

  • An eye-catching image of Fort Myers Beach, circa 1970, which looked like a vintage postcard sent from a friend
  • A clear message to the recipient about selling their home
  • A friendly photo of the owners Ron and Mary Jo

Prior to this particular postcard campaign, Florida Local Real Estate had mailed 7,462 postcards and seen great returns on their investment.

Then in 2021, we mailed a total of 2,756 postcards to local residents from a mailing list provided by Florida Local Real Estate. They were sent out over 3 mailings between June 2021 and November 2021.

The Results

They received 7 responses and closed all of them, making $105,000 in profit!

They received 7 responses and converted all of them!

The average home in Fort Myers Beach sells for $531,000 and generates them $15,000 in gross revenue, so these 7 closings made about $105,000 overall. That means this direct mail marketing campaign received a whopping 3,351% return on investment!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate brokers.


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