The Situation

James Peterson is an accredited land consultant with Re/Max Roundup, located in Floresville, TX. He not only has advanced training in land sales and acquisition, but he also is dedicated to helping clients navigate the challenges of buying and selling land properties.

James needed to increase his listings and sell more land properties, so he came to PostcardMania for marketing assistance.

The Solution

2865PostcardMania created a 6 x 11 postcard that included the following features:

  • Photos of current property listings
  • Photo of James and a quote by him about his specialty
  • A call to action

James ordered 10,000 postcards and used a provided mailing list of land owners who had 80 acres or more. He started a monthly mailing schedule of about 1,000 postcards and also added digital ads on Google, Facebook and Instagram as part of an Everywhere Small Business campaign. So far, he has mailed out 2,865 postcards.

The Results

He made one listing and generated $66,000!

Three people responded, James converted one, and he generated $66,000 in revenue! With an upfront investment of $3,580, his ROI amounts to 1,743%.

The Google and Facebook/Instagram ads also performed well. The Google ads appeared 169,420 times and 1,038 people clicked on them, and the Facebook/Instagram ads appeared 11,269 times and 341 people clicked on them. These ads are continuing, so these numbers are even higher now and will increase over time.

This Everywhere Small Business campaign is ongoing, and he is looking forward to even greater results.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate agents.