Real Estate Direct Mail Case Study: Desert Dream

The Situation

Desert Dream Realty is a real estate and property management company based in Cave Creek, Arizona. Desert Dream wanted to reach out to homeowners in the New River, Desert Hills, and Cave Creek areas. Looking for a creative way to let prospects know about their unique realty services, they started a postcard campaign with PostcardMania,

The Solution

Desert Dream decided to go with a creative postcard design offering a free pre-market home analysis, free moving services, and free cleaning services before and after a move with their company.

Desert Dream Realty’s postcard design included:

• Several free services
• Free cleaning services provided before and after a move.
• A personal feel for clientele living in the New River/Desert Hills area.

Because Desert Dream Realty offers clients a collaborative approach with a team of real estate professionals rather than a one-agent show, they needed to target home sellers likely to have equity and who have possibly lived in their home for 5 years or more. So, they used a mailing list of local homeowners to target only the most qualified prospects for their unique services.

The Results

So far, they have made $20,000 in revenue, and are expected to make another $20,000 in a few months once the current listings close!

As a direct response to their direct-mail postcard campaign, Desert Dream Realty has gotten 14 leads and 5 conversions, 3 of which have a listing contract with the home on the market.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate and property management companies!