P & S File Land Company is a real estate company specializing in small or large acreage properties located in Cassopolis, Michigan. They were looking for a creative way to let landowners know about their services so they contacted PostcardMania for ideas.
They decided on a direct mail marketing campaign that targeted a variety of land owners in their area. Their postcard design had a simplistic design with bold colors, a common feature among other real estate campaigns.
P & S File Land Comany’s postcard included:
The biggest reason for this campaign’s success was the diversity of their mailing lists. Cassopolis is in a particularly rural area, containing a population of only 1,692. To ensure their campaign reached enough qualified ears, they provided their own mailing list and also purchased a consumer list, targeting vacant land owners with at least 10 acres in 3 different Michigan counties.
The consistency of their mailings also aided in their success. They mailed out the 6,000 cards monthly over 3 months, ensuring that every recipient thinking about selling their property knew that their company was an option.
12 or so listings generating $30,000!
P & S File Land Company didn’t record exactly how many listings the campaign pulled in, but they estimate around 12 or so. These listings generated their agency $30,000, and the campaign only cost $2,840.79 resulting in a 956% return on their investment!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate companies!