The Situation

File Land Company is a real estate company specializing in small and large acreage properties located in Cassopolis, Michigan. They were looking for a creative way to let landowners know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign that targeted a variety of land owners in their area. Their postcard design had a simplistic design with bold colors, a common feature among other real estate campaigns.

File Land Company’s postcard included:

  • A headline informing the recipient that their a family business, something that resonates strongly with rural communities
  • Pictures of the kind of properties they deal with
  • A sub-headline that communicates the card’s message

The biggest reason for this campaign’s success was the diversity of their mailing lists. Cassopolis is in a particularly rural area, containing a population of only 1,692. To ensure their campaign reached enough qualified eyes, they provided their own mailing list and also purchased a consumer list, targeting vacant land owners with at least 10 acres in 3 different Michigan counties.

The consistency of their mailings also aided in their success. They mailed out the 6,000 cards monthly over 3 months, ensuring that every recipient thinking about selling their property knew that their company was an option.

The Results

12 or so listings generating $30,000!

12 or so listings generating $30,000!

File Land Company estimates the campaign brought in around 12 listings. These listings generated their agency $30,000, and the campaign only cost $2,840.79 resulting in a 956% return on their investment!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate companies!

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