Real Estate Direct Mail Case Study: Capri Jet Realty

The Situation

Capri Jet Realty is a full-service boutique real estate firm that has been brokering New York properties for 25 years. They called PostcardMania for help bringing in more clients and revenue!

The Solution

Our marketing consultants helped the Realtors at Capri Jet come up with a postcard marketing campaign that would reach their database of clients and prospects. Marketing to current clients is an effective strategy because the people who have already trusted you with their business once are likely to do so again!

Heres why their postcard was effective:

• The bold, clear headline tells recipients exactly what is being offered
• The clean, sophisticated design and color scheme conveys that theyre an established, high-end business
• The offer of a FREE comparative market analysis jumps off the postcard in red

Capri Jet Realty sent the postcards out to their database of customers and prospects every 4-8 weeks and saw great results!

The Results

$10,000 in new business from each mailing!

With every mailing of 2,500 postcards, Capri Jet Realty sees 50-70 responses, and those leads typically generate $10,000 in new business! Reaching out to your database of clients and prospects really pays off!