Real Estate Direct Mail Advertising Case Study: Oakland Condos & Lofts

The Situation

This real estate agency in Oakland, California was looking for more great clients. They called PostcardMania for help with creating a lead generating real estate marketing campaign.

The Solution

Design: PostcardMania’s marketing experts helped them create and send a letter to potential clients that included:

• Photos of condos or lofts sold, so the recipient can understand its listing price versus what it sold for.
• Information on free resources and services that potential buyers can use during COVID-19, showing the recipient that they have options for looking at properties.
• A note from the real estate agent offering a complimentary Customized Market Value Report, to make the letter more personal to the recipient.

They mailed a total of 80,184 letters to a provided mailing list. They executed this by mailing 400-4,000 letters, 43 times.

The Results

Oakland Condos & Lofts has been successfully working with PostcardMania to add more clients for a number of years. After working with our marketing experts, this real estate agency sold about 60 properties over past three years!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate agencies!