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The Situation

Buy Memphis Now is a real estate investment company based in Memphis, Tennessee. They aim to buy houses from distressed homeowners — homeowners who want to sell their houses quickly. They came to PostcardMania for help in using direct mail to reach these homeowners so they could buy their houses, invest, and then sell them for a profit.

The Solution

Buy Memphis Now needed a postcard design that would get compel distressed homeowners to contact them to sell their houses quickly.

This design takes advantage of our exciting personalized postcard printing service. Where it says <<First>> is where the first name of each and every recipient gets printed. So if your name is John Smith, the headline would read:

John, I buy homes for cash!

We use a special printing process called variable data printing that customizes each postcard to the recipient’s data — in this case, their first name. Distressed homeowners who see their name on the postcard definitely LOOK, and that’s the point!

  • The red elements on the postcard really POP and pull you in
  • The headline pulls double duty — it conveys the service AND an offer
  • With the phone number colored in bright green, distressed homeowners can immediately see what number they need to call for help!

Buy Memphis Now mailed their postcards to a list of 1,000 absentee homeowners two times and just look at their results!

The Results

Bought 3 houses — generated $25,000 in revenue!

Buy Memphis Now originally signed up to mail their postcards 3 times, yet from their first 2 mailings they’ve already bought 3 houses and generated $25,000 in revenue from their overall campaign. This is a 1,677% return on their investment — and again, they STILL have one more mailing to go! With results like these, you can see why they’ve already signed up to send an additional 10,000 postcards.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors!

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