The Situation

Chris Sjothun is a real estate broker with Sjothun & Assoc. in Brush Prairie, WA. He needed more clients interested in buying or selling their home, so he reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 6 x 8.5 inches postcard that included the following features:

  • An offer of a free comparative market analysis
  • A professional photo of Chris to increase trust with the prospect
  • A list of benefits on the back of the postcard which distinguishes Chris from his competition
  • A compelling subhead on the back of the card that encourages the recipient to read more

Chris mailed 6,000 postcards to a consumer mailing list that targeted homeowners 55 years old and up and have lived in their homes for 10 years or more. The postcards were sent out monthly in batches of about 1,500 cards.

The Results

He converted all 3 responses and generated $34,998!

Chris heard back from 3 people and he converted all of them to clients. As a result, he generated $35,000. His total investment amounted to $3,450, so his total return on investment is 914%!

This was Chris’s first direct mail campaign with PostcardMania, and he has ordered more postcards since then in anticipation of more amazing results.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for real estate agents.

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