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The Situation

Metropolitan Brokers Inc. is a real estate agency located in Brooklyn, NY. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.

The Solution

Metropolitan Brokers Inc. decided on a postcard campaign targeting a specific area. Its central feature is including recently sold homes in the area, a common feature in successful real estate campaigns.

Metropolitan Brokers Inc.’s postcard design was very different from a normal campaign and included:

  • Variable data for a more personalized experience
  • An offer for a free home evaluation

They used their local real estate experience to target a prime real estate area in Far Rockaway, NY.

The Results

Expecting $1,750,000 in income!

Expecting $1,750,000 in income!

He received 15 calls! 4 of them were VERY hot leads, and so far, he was able to grab 2 listings out of them! One listing is $400,000, and the other is a medical building at $750,000! He’s also expecting to receive another listing to come in at $600,000!! This is his first time marketing as a real estate agent, and he is super happy with his results! He is already starting his next campaign!

Interested in doing a similar campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate businesses!

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