The Situation

Beth Cook and Beth Smith are real estate brokers who own EXIT Town & Lake Realty. They needed more quality leads, so they decided to try direct mail with PostcardMania.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard for them that included the following features:

  • Professional photos of Beth Smith and Beth Cook which encourages trust with the recipient
  • A strong headline on the front of the card that grabs the prospect’s attention
  • A simple but effective design that looks sleek, clean and professional
  • A call to action that includes their phone and email address

EXIT Town & Lake Realty mailed 17,512 postcards to their own list of contacts. Each mailing included about 5,188 pieces, and they were mailed out once a month.

The Results

Twelve people responded to the postcards and they generated $90,000!

As a result, EXIT Town & Lake Realty received 12 responses, they converted all of them and made $90,000 in revenue! Their investment in this direct mail campaign amounted to $8,311, so their return on investment comes to 983%, which is very impressive.

Since this campaign completed, EXIT Town & Lake Realty has ordered another 40,000 postcards, and they are looking forward to achieving even greater results in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for real estate companies.

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