The Situation

This real estate auction service set out with a goal to get more people to bid on one of their big-time properties. They came to use to utilize our bulk mail campaigns to increase the exposure of the property.

The Solution

Our marketing experts worked with them to develop a direct mail campaign that targeted medical offices.

Their integrated campaign delivered results because:

  • The front of the postcard makes it immediately clear that they’re looking for medical offices looking to upgrade their facility to this beautiful one pictured. They keep it simple, listing only how to bid on the property and their contact information to do so.
  • The backside of the card goes into detail about the facility’s location and the auction details – there’s no need to “sell” their service any further, as the property’s picture on the front speaks for itself.
  • With SVN Interstate Auction Company’s target audience receiving multiple exposure points to their property from mailers, the influence of repetition did the trick! They sold the property!

The Results

They sold the building on the front of the card for $1.5 million!!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate services!

Call or Text a Marketing Consultant 1-800-628-1804
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