Bashir with BMB Property Solutions wanted a postcard campaign that would generate calls from homeowners wanting to sell their properties.
Since BMB has been a client of ours previously, we were already familiar with their business and clientele, so we knew exactly what type of design would generate leads. The handwritten postcard provided the best response rate (and final revenue numbers), and here’s why:
- The handwritten design generates trust immediately because it appears like a genuine heartfelt letter.
- Showing Bashir’s name conveyed that he could be reached personally.
- The “guaranteed unbeatable offer” entices homeowners with the promise of serious $!
BMB Property Solutions provided their own mailing list of homeowners 65 years-old+.
82 responses = $20,000 in revenue — a 316% ROI!