Real Estate Direct Mail Case Study: Blue Path Investments

The Situation

Blue Path Investments buys, sells, renovates, flips and rents properties in Corpus Christi, TX. They came to PostcardMania for help generating more revenue for their real estate investment business using real estate investor postcards.

The Solution

With the help of our marketing consultants and graphic designers, Blue Path Investments created a results-generating we buy houses postcard campaign that would increase their bottom line.

The cards are personalized with the recipients name and address in the subheadline on the back, which gets their attention right away! Heres what else makes it effective:

• A crystal-clear headline in bright, contrasting colors stands out in the recipients mail stack
• The valuable offer really pops in a red circle
• The graphic of hands exchanging money for house keys quickly conveys exactly what kind of business the card is coming from
• Benefits, rather than features, let prospects know what theyll get out of doing business with them

We provided Blue Path Investments with a mailing list of absentee homeowners to help them target the people most likely to do business with them people who are burdened with unwanted property. The investors send 500-2,000 postcards per month.

The Results

23 calls and $16,000 in revenue in just 45 days!

Its no surprise to learn that Blue Path Investment knows a thing or two about investing! Just 45 days after mailing, the 1,000 postcards they sent out generated 23 calls and $16,000 in revenue. Since their campaign cost was just over $8,000, that gives them a 190% return on investment they almost doubled their money!