Real Estate Investing Direct Mail Case Study: Barr Properties

The Situation

Barr Properties contacted us for help in reaching more motivated (qualified) property owners wanting to sell their homes using postcards.

The Solution

Barr Properties needed a postcard design that would both grab homeowners’ attention and communicate their cash offer — fast.

• The bright red, white-lined headline grabs your attention instantly.
• You can see the cash offer front and center — can’t miss $$!
• The special offer for closing costs to be paid is irresistible for sellers.

Barr Properties provided their own mailing list of landlords and non-owner occupied properties in specific zip codes, and take a look at their results…

The Results

$60,000 in revenue — a 24,674% ROI!

The client mailed 2,000 postcards for 3 consecutive months to the list provided, and Barr Properties received 24 responses. These 24 responses led to 4 deals closing and $60,000 in revenue — a return on investment (ROI) of 24,674%! This means that their postcard marketing results paid for their campaign 24X over — which is money definitely well invested!

Interested in doing a similar campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors!