Linda Thornburg is a Keller Williams real estate agent with One Texas Homes in Austin, Texas. She needed to find more people interested in selling their homes, so she reached out to PostcardMania for help with her marketing.
PostcardMania designed a 4.25 x 6 inch postcard for them that included the following features:
- A positive five-star review from a previous client
- A list of benefits on the back of the card
- A friendly and professional photo of Linda the real estate agent to encourage trust with the prospect
- A photo of a home in the area that was just sold by Linda
Linda mailed 6,000 postcards to a consumer mailing list that targeted homes valued at $550,000 or more with a length of residency of 10 years or more, and in specific zip codes. Each mailing included about 1,500 pieces, and they were mailed out once a month.
PostcardMania also designed a professional website for her so that prospects could find more information about her experience online.
She generated $20,000 in revenue!
As a result, Linda received 11 responses, converted one of them and made $20,000 in revenue! Her investment in this direct mail campaign amounted to $3,688, so her return on investment comes to 442%.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for real estate companies.