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The Situation

Owner Kim Hodgskin is a real estate agent in Apollo, FL where the market is very competitive. She needed to list more homes, so she came to PostcardMania for assistance.

The Solution

PostcardMania designers created a postcard for Kim with the following features:

  • Pictures of beautiful homes that Kim sold in the area, which increases the prospect’s trust in the business
  • A fun and bright spring theme that attracts the recipient’s eye to the central message — real estate opportunities
  • Market statistics that show the realtor is informed and experienced

Over the course of 2021, we mailed 2,000 6” x 8.5” postcards to all residents within a specific radius of Apollo Beach. One design (as shown above) was sent out in March and had an Easter theme, while the other postcard went out in July and had a 4th of July theme.

The Results

She was able to list 7 houses because of the postcards!

Kim listed 7 houses because of the postcards! On average, the homes she lists sell between $600,000 and $1,000,000. Since realtors in Florida make an average of 5% commission on home sales, that amounts to a profit of roughly $30,000 on the low end, and $50,000 on the high end.

With 7 home sales, that equals a total of $210,000 or more! Since Kim spent only $669 on the mailers, that amounts to a potential ROI of about 31,290%!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate brokers.

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