Precision Real Estate, Boston Hoppman

The Situation

Boston Hoppman is a real estate agent with Precision Real Estate in Anchorage, AK. He needed a better way to bring in new clients, so he reached out to PostcardMania for help with his marketing plan.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

• A professional and friendly photo of Boston to encourage trust with the recipients
• Photos of homes that were recently sold
• An offer for a free comparative market analysis
• A five-star review from a happy client
• Strong headline and sub-headline to grab attention

Boston provided his own mailing list of expired home listings and mailed out 10,000 cards on a monthly mailing schedule. He mailed out about 500-1,300 cards at a time.

The Results

He generated $32,000 with postcards!

As a result, Boston received 20 responses and converted 4 of them, generating $32,000 in revenue. Since he invested $3,357 on this campaign, his ROI amounted to 853%.