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38,000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
186,882
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
2,486
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
8,909
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
122
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Green Mountain Properties, Inc. is a real estate investment firm located in Knoxville, Tennessee. They solicited PostcardMania’s marketing services in order to lure in new clients and increase revenue.

The Solution

Design: A postcard marketing campaign targeting older homes in the Knoxville area, sorted by number of owners and duration of ownership for each owner, featuring:

  • A simplistic design that includes a company logo colored with calming shades of green
  • Large font that attracts the eyes of the reader
  • A list of benefits that prospects can hope to receive should they go into business with GMP
  • Easy to read contact information accompanied by a call to action

Mailing List: Older homes in the Knoxville area, sorted by number of owners and duration of ownership for each owner

Mailing Schedule: 38,000 4.25” x 6” postcards mailed in 9 mail drops of varying amounts

The Results

“Green Mountain closed 4 deals as a result of this campaign which led to about $80,000 in revenue. That’s an ROI of 400%!”

Number of Times Google Ad Displayed
186,882
Google Ad Clicks
2,486
Number of Times Facebook & Instagram Ad Displayed
8,909
Facebook & Instagram Ad Clicks
122

Green Mountain closed 4 deals as a result of this campaign which led to about $80,000 in revenue. That’s an ROI of 400%! GMP representatives admit that this campaign has been more successful than any of their past marketing efforts. They plan to capitalize on this triumph by narrowing down their target market and sending out more postcards in the very near future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investment firms!

Speak to a Marketing Consultant 1-800-628-1804
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