NP Dodge is a real estate agency located in Omaha, Nebraska. They solicited PostcardMania’s marketing services in order to attract more business leads and increase revenue.
Design: A postcard marketing campaign targeting property owners with 20 acres or more as well as single family dwellings within a 70-mile radius of the NP Dodge office. The postcard features:
- Professionally developed graphics including company logos along with an image of an NP Dodge employee and a property
- Large font that attracts the eyes of the reader
- A special offer to entice potential customers
- Easy to read contact information
Mailing List: Property owners with 20 acres or more, single family dwellings within a 70-mile radius of the NP Dodge office
Mailing Schedule: 5,000 4.25” x 6” postcards mailed in drops of 500 per month over a period of 10 months
NP Dodge sold a property and made $14,000! Having spent $2,070 on this campaign, they achieved an ROI of 676%!
NP Dodge sold a property and made $14,000! Having spent $2,070 on this campaign, they achieved an ROI of 676%! NP Dodge representatives felt that the key to the campaign’s success was being able to secure a listing near their office by targeting that area with the postcards, which allowed them to cut back on travel time. They also pointed out that their target market isn’t digitally savvy so the physical postcard campaign was a great method of reaching them.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate agencies!