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The Situation

Iron River Properties is a real estate investment company located in Wolfforth, TX. They were looking for ways to bring in more clients interested in selling their land, so they reached out to PostcardMania for marketing help.

The Solution

PostcardMania designed a 4.25 x 6 postcard with the following features:

  • Offers for a free no-obligation cash offer, no closing costs or back taxes
  • A list of benefits
  • A call to action in a bright and bold red color

Iron River Properties mailed 4,983 postcards to their own, provided, list of land owners. The cards were sent out from April to May of 2022 in 3 mailings.

The Results

They heard back from 52 people, which generated $54,000 in revenue!

They heard back from 52 people, they converted two of them, and they made $54,000 as a result.

Since they only spent $2,432 on this direct mail campaign, their ROI amounts to an impressive 2,120%. This was Iron River Properties first mailing with PostcardMania, and they were very excited with the large response they received from the mailings.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investment companies.

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