The Situation

Pinnacle Note Buyers is a direct buyer of real estate notes, including private mortgage notes, land contracts, and deed of trusts nationwide. They were looking for a way to connect with interested clients, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 6″ x 8.5″ postcard that included the following features:

  • A handwritten-type font that gives the message a more personal feel
  • Personalization on the front and back of the card that addresses the recipient by first name
  • A professional photo of Alberto Lopez which builds trust with the recipient

Alberto Lopez mailed 3,000 postcards to a list of his own contacts. The cards were mailed in quantities of 1,000 pieces over the course of three months.

The Results

They converted 2 responses to deals and made $12,000!

Alberto received 7 responses, converted 2 of them, and he made $12,000 in total revenue from this campaign. His upfront investment was $1,920, so he made back all of that money and a lot more; his return on investment amounted to 525%!

Since then, Alberto has continued his direct mail marketing and ordered another 2,500 postcards! He is excited for the future of his business and is looking forward to achieving even greater success in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other professionals in the real estate industry.


CSID: 47431