The Situation

This real estate client had the goal of purchasing homes in order to flip them and make profit, so they reached out to PostcardMania for assistance with their marketing.

The Solution

PostcardMania designed a 4.25 x 6 inch postcard that included the following features:

  • A large, bold headline on the front of the card that gets the message across quickly
  • A list of benefits on the back of the card, including no inspection, quick closing, no commission fees, and professional service
  • A call to action to call or visit them online

They mailed a total of 22,326 postcards to their own mailing list in batches of about 3,500 pieces about every other month. They stayed consistent with the mailings in order to keep reminding people of their offer to quickly buy their home for cash.

The Results

They received 10 responses, converted 1, and generated $28,000 in revenue!

As a result, this real estate client received 10 responses and converted 1 of them, bringing in $28,000. Since then, they have ordered another 32,400 postcards. They are looking forward to bringing in even more leads in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for real estate companies.

CSID: 49551