J and R Homes is a real estate investment company located in Sherman Oaks, CA. They needed to bring in more people interested in selling their properties, so they came to PostcardMania for marketing help.
PostcardMania designed a postcard with the following features:
- An enticing headline that is large and easy to read on the front of the card, offering fast cash
- An offer of $500 back at closing
- A call to action in a bold red color which draws the eye to read it
- A list of benefits on the back, including avoiding paying fees, skipping the repairs, and quick closing
J and R Homes mailed 3,960 postcards to a list of homeowners in the area.
They converted 2 of their 3 responses and expect to make $80,000 in revenue!
Three people responded and they converted 2 of them! These 2 commitments will make an expected $80,000 for this business, which is an incredible return on investment of 2,988%.
They are looking forward to even bigger results in the future since many people tend to hold onto postcards until they need them, and there are thousands of people they mailed to who could call in at any moment.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investment professionals.