The Situation

This property investment company that focuses on vacant land wanted to reach more people with unused lots and properties, so they contacted PostcardMania.

The Solution

Our marketing experts worked with CATO Land Solutions to develop a direct mail campaign that targeted people with vacant lots.

Their bulk mail campaign delivered results because:

  • The professional letterhead and format give the recipient confidence that this isn’t a property scam
  • They reassure the prospect that they aren’t invading their privacy or doing anything illegal in the opening paragraph
  • The letter’s body paragraphs build credibility and list the benefits of their service

The Results

So many leads coming in had to put the campaign on hold!

They’ve received over 35 responses! They are thrilled with the amount of inquiries they’ve been getting and have paused future mailings until they can catch up on the overwhelming response they received!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other property investors!

CSID: 33673