RedKey Realty is a real estate and property management business based in Lindstrom, Minnesota. Peter Smothers, a real estate investor, broker, and property manager with RedKey Realty, reached out to PostcardMania looking for a creative way to let clients wanting to buy or sell homes know about RedKey’s unique services.
Peter Smothers decided to go with a creative postcard design offering a free property valuation/rental analysis, as-is cash sales with no commissions, and a no-cost, no-obligation deal for home buyers and sellers.
RedKey Realty’s postcard design included:
- A free property valuation and rental analysis.
- A personal contact directly to Peter Smothers.
- A personal note and signature from Peter Smothers.
Because RedKey Realty offers clients in the Chicago Lakes Area and surrounding communities an as-is cash sale deal with no commissions, they needed to target home sellers and buyers. So, they used a provided mailing list to target only the most qualified prospects for their unique service.
They've generated about $300,000 in revenue!
So far, they are projected to make roughly $300,000!
As a direct response to their direct-mail postcard campaign, RedKey Realty has gotten 3 to 4 houses that Peter Smothers is currently flipping! Smothers spent about $7K on the campaign and is expecting to net back roughly $300,000! That is a projected ROI of 4,285%!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate and property management businesses!