The Situation

RedKey Realty is a real estate and property management business based in Lindstrom, Minnesota. Peter Smothers, a real estate investor, broker, and property manager with RedKey Realty, reached out to PostcardMania looking for a creative way to let clients wanting to buy or sell homes know about RedKey’s unique services.

The Solution

Peter Smothers decided to go with a creative postcard design offering a free property valuation/rental analysis, as-is cash sales with no commissions, and a no-cost, no-obligation deal for home buyers and sellers.

RedKey Realty’s postcard design included:

  • A free property valuation and rental analysis.
  • A personal contact directly to Peter Smothers.
  • A personal note and signature from Peter Smothers.

Because RedKey Realty offers clients in the Chicago Lakes Area and surrounding communities an as-is cash sale deal with no commissions, they needed to target home sellers and buyers. So, they used a provided mailing list to target only the most qualified prospects for their unique service.

The Results

They've generated about $300,000 in revenue!

So far, they are projected to make roughly $300,000!

As a direct response to their direct-mail postcard campaign, RedKey Realty has gotten 3 to 4 houses that Peter Smothers is currently flipping! Smothers spent about $7K on the campaign and is expecting to net back roughly $300,000! That is a projected ROI of 4,285%!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate and property management businesses!

Call or Text a Marketing Consultant 1-800-628-1804
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