The Situation

Mike Buys Houses is a property investor located in Raleigh, NC. They were looking for a creative way to let struggling homeowners know about their services so they contacted PostcardMania for ideas.

The Solution

A postcard campaign that highlights how simple and quick it is to sell their house to Mike. He featured common property investor design elements like a picture of a house and highlighting that it is an “all-cash” offer.

Mike Buys Houses’ postcard design had elements that have proven to be successful including:

  • A bulleted list of his service’s benefits
  • Professionally designed graphics and formatting giving his business credibility
  • A picture of Mike, giving his business a face

Because Mike Buys Houses is a property investor whose primary target market homeowners looking to get rid of their home quickly for one reason or another, they needed to target homeowners and not renters. So their mailing list targeted homeowners who have had the house in their family for a long time with loans out.

The Results

They spent $7,581.20 with postage included, and so far, they have made roughly $30,000. That’s a 296% ROI!

So far, they have made roughly $30,000!

Mike Buys Houses 25 responses from 3 mailings! 4 converted into sales for him, generating approximately $30,000!! They spent $7,581.20 with postage included which is a a 295% ROI!”

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other property investors!

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