The Situation

Cash4Keys, a real estate investment company based in Miami, FL, was seeking to acquire more properties and increase their revenue. To achieve these goals, they turned to PostcardMania for a targeted direct mail marketing campaign aimed at homeowners looking to sell their properties quickly.

The Solution

PostcardMania designed a striking 4 x 6 inch postcard that included the following features:

  • Compelling Headline: They used a compelling hook of “Sell Your House As-Is For Cash – Fast! No Repairs, No Commissions, No Closing Costs”.
  • Eye-Catching Visuals: Used images that resonate with homeowners who might need to sell quickly and included a headshot of the realtor.
  • An Offer: They offer FREE moving services!
  • Strong Call to Action: Encouraged recipients to contact Cash4Keys via their website or QR code

Mailing Strategy:

  • Postcards Mailed: A total of 150,000 postcards were sent out in batches of approximately 11,000 cards each week.
  • Mailing Duration: The campaign ran consistently from February through May, totaling 13 mailings.

The Results

They generated $567,000 for a 574% ROI with postcards!

They generated $567,000!

The direct mail campaign delivered outstanding results:

  • Responses: 235 inquiries from homeowners
  • Converted Responses: 21 properties acquired
  • Investment: $84,171
  • Income Generated: $567,000, with an average income of $27,000 per client
  • ROI: An impressive 574%

Cash4Keys’ success with this campaign has significantly contributed to their business growth, proving the effectiveness of targeted direct mail marketing in the real estate investment industry.

Interested in launching a similar campaign for your real estate investment business? Contact a marketing consultant today to get started and achieve similar success!

CSID: 57604