The Situation

Cash4Keys, a real estate investment company based in Miami, FL, was seeking to acquire more properties and increase their revenue. To achieve these goals, they turned to PostcardMania for a targeted direct mail marketing campaign aimed at homeowners looking to sell their properties quickly.

The Solution

In an initial campaign PostcardMania designed a striking 4 x 6 inch postcard that included the following features:

  • Compelling Headline: They used a compelling hook of “Sell Your House As-Is For Cash – Fast! No Repairs, No Commissions, No Closing Costs”.
  • Eye-Catching Visuals: Used images that resonate with homeowners who might need to sell quickly and included a headshot of the realtor.
  • An Offer: They offer FREE moving services!
  • Strong Call to Action: Encouraged recipients to contact Cash4Keys via their website or QR code

Mailing Strategy:

  • Postcards Mailed: A total of 150,000 postcards were sent out in batches of approximately 11,000 cards each week.
  • Mailing Duration: The campaign ran consistently from February through May, totaling 13 mailings.

The Results

They generated $567,000 for a 574% ROI with postcards!

They generated $567,000!

The direct mail campaign delivered outstanding results:

  • Responses: 235 inquiries from homeowners
  • Converted Responses: 21 properties acquired
  • Investment: $84,171
  • Income Generated: $567,000, with an average income of $27,000 per client
  • ROI: An impressive 574%

Following the strong performance of this PostcardMania campaign, the company continued investing in direct mail with ongoing direct mail campaigns. By staying in front of property owners on a regular basis, they were able to build brand recognition, generate a steady flow of leads, and create a predictable pipeline of opportunities. 

The results demonstrate the power of marketing repetition. Across five of their campaigns, the company mailed 379,302 pieces, generated 262 responses, and converted 29 opportunities into completed deals. These transactions produced an estimated $826,815 in assignment fee revenue from a marketing investment of $220,417.46, resulting in a 275% return on investment.

For real estate investors and wholesalers, this campaign serves as a reminder that long-term success lies in repetition and consistency. The businesses that achieve the strongest results are often those that continue marketing consistently, building momentum with each campaign.

Interested in launching a similar campaign for your real estate investment business? Contact a marketing consultant today to get started and achieve similar success!

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