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The Situation

Fortitude Ventures is a property investor located in McKinney, TX. They were looking for a creative way to let struggling homeowners know about their services so they contacted PostcardMania for ideas.

The Solution

They went with a simple postcard campaign that doesn’t leave anyone guessing with its extremely simplistic layout and copy structure. It utilizes common imagery, money and houses, from other popular property investor campaigns.

Fortitude Venture’s postcard design was kept it easy and featured:

  • “Cash For Houses” headline to solidify the card’s message
  • Multiple ways to contact the business listed to make it easier on the recipient
  • A personal message and picture from the owners that personalize their message to the recipient

Because Fortitude Ventures buys and sells homes from people looking for another option outside of the traditional real estate market, they needed to pinpoint homeowners and not renters. Their provided lists helped us in finding qualified prospects.

The Results

They spent $6,083.61 with postage included, and so far, they have made roughly $50,000. That’s a 722% ROI!

So far, they have made roughly $50,000!

Fortitude Ventures has received about 20 responses! 4 of those responses converted into sales, generating him approximately $50,000! They spent $6,083.61 with postage included which equates to a 722% ROI!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other property investors!

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