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The Situation

McClone Development LLC is a real estate investor located in Oshkosh, Wisconsin. They were looking for a creative way to let struggling homeowners know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a postcard campaign that targeted homeowners in their area under a set of specific parameters. It featured a bold headline stating the postcard’s message, a common item in other property investor campaigns.

McClone Development LLC’s postcard design included:

  • A simplistic but professional postcard design and formatting
  • Multiple ways to contact them to give the recipient flexibility

Because McClone Development LLC invests in houses to sell, they needed to target homeowners that may be struggling with finances. So, they used a mailing list of local homeowners over the age of 65 with a household income of under $100,000 to laser-target only the most qualified prospects. They mailed to their list four times over the course of a year, which helped to build brand recognition and credibility in the recipient. Thus, ensuring when any of the homeowners that had been getting their postcards where ready to sell, they would call McClone Developments LLC.

The Results

They generated more than $80,000 from their postcard campaigns!

McClone Development LLC closed four deals, with each deal making them around $20,000 – $30,000! This means postcards generated their business more than $80,000!! That’s an ROI of 1,105%!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors!

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