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The Situation

Dick Hamilton is a real estate investor with Equity & Capital Management, located in Homewood, IL. He needed a way to gain more clients interested in selling their land, so he came to PostcardMania for help with his marketing.

The Solution

PostcardMania designed a 6 x 8.5 inches postcard that included the following features:

  • Details on the front and back of the card that lists all of the benefits of working with their business
  • A bright yellow design that grabs the recipient’s attention
  • A call to action that includes a handwritten-style signature from the sender, Dick Hamilton

Dick mailed 10,000 postcards to a mailing list of his own contacts. The cards were mailed over 4 months in batches of about 2,100 pieces.

The Results

He generated 10 responses, converted 2 of them, and made $30,000 in revenue!

Dick heard back from 10 people and converted 2 of them, which brought in $30,000 in revenue total. He invested $5,328 in this direct mail campaign, which amounts to a return on investment (ROI) of 463%.

Equity & Capital Management has been mailing postcards with PostcardMania since 2017, and Dick is looking forward to achieving even greater success in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investment professionals.

 

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