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The Situation

RTS Investments is a property investor located in Greenville, North Carolina. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for help.

The Solution

They decided on a direct mail marketing campaign that targeted single- and multi-family homes throughout several counties in North Carolina.

RTS Investments’ postcard design included:

  • A short headline that instantly communicates their offer
  • A simple layout and color scheme that make their message easy to understand
  • Bulleted list that reinforces their headline; they will truly buy your house no matter what

The biggest contributor to this campaign’s success was their mailing schedule. Across 4 campaigns, they mailed out 30,000 postcards in batches of 2,500 for around 5 months. This consistency ensured that anyone in the market to sell their home quickly would notice the bright and simple messaging their postcard had to offer.

The Results

7 properties landed for $60,000 in revenue and 5 currently pending!

7 properties landed for $60,000 in revenue and 5 currently pending!

RTS Investments has landed 7 properties with 5 currently pending! The 7 properties generated about $60,000, and once the other 5 sell, he expects to generate an additional $20,000-$30,000. He’s done several kinds of marketing and believe postcards bring the best results.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investment businesses!

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