RTS Investments

The Situation

RTS Investments is a property investor located in Greenville, North Carolina. They were looking for a creative way to let nearby residents know about their services, so they contacted PostcardMania for help.

The Solution

They decided on a direct mail marketing campaign that targeted single- and multi-family homes throughout several counties in North Carolina.

RTS Investments’ postcard design included:

• A short headline that instantly communicates their offer
• A simple layout and color scheme that make their message easy to understand
• Bulleted list that reinforces their headline; they will truly buy your house no matter what

For their first successful campaign, they mailed 30,000 postcards in batches of 2,500 for about 5 months. This consistency ensured that anyone in the market to sell their home quickly would notice the bright and simple messaging their postcard had to offer.

Their second successful campaign consisted of 47,687 postcards. Each mailing included between 2,500-4,000 cards and they were mailed out weekly. RTS Investments used their own database of contacts for their mailing list.

The Results

They have generated $160,000 in revenue from postcards!

RTS Investments’ first successful postcard campaign resulted in 7 property deals, which generated about $60,000. Their second successful campaign performed even better and resulted in 20 deals, generating $100,000 in revenue. With an upfront investment of $46,846 and a total resulting revenue of $160,000, their ROI amounts to 242%.

Due to the amazing success RTS Investments has had with their direct mail marketing, they are continuing to mail postcards.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investment businesses!