The Situation

This real estate investment company based in Fayetteville, NC, aimed to expand their business and find new properties. To achieve this goal, they enlisted the help of PostcardMania for a targeted direct mail marketing campaign.

The Solution

PostcardMania crafted a 6 x 8.5 postcard featuring several key elements designed to capture attention and drive responses:

  • A striking yellow-colored design for maximum visibility
  • A bold call out: “Properties wanted”
  • Personalization with the recipient’s first name
  • A well-structured outline featuring questions in bullet points followed by answers

This real estate investment company mailed 23,000 postcards to their targeted contacts in the local area.

The Results

They generated $30,000!

The campaign produced notable results, with 5 responses and 2 conversions, generating $30,000 in revenue. Given their investment of $2,340, the return on investment (ROI) was an impressive 1,182%!

If you’d like to start your own real estate investment campaign, get in touch with one of our marketing consultants!

CSID: 55782
PostcardMania