The Situation

Sims Investment Group is a real estate investment company located in Charlotte, NC. They were looking for ways to reach motivated homeowners who would be interested in selling their homes quickly and easily, so they reached out to PostcardMania for marketing help.

The Solution

PostcardMania designed a 4.25 x 6 postcard that included the following features:

  • An offer of no fees or costs, and a 7-day sale guarantee
  • A call to action on the back of the card that is bold and draws the recipient into the message
  • A design that involves bright colors to grab the prospect’s attention

Sims Investment Group mailed out 5,000 postcards in May 2022 to a consumer mailing list that targeted homeowners who have owned their residences for 15 or more years in the Charlotte area.

The Results

They received 3 responses and made $25,000 in revenue!

They received 3 responses and converted 1 of them, which brought in $25,000 in revenue. Because they only spent $3,740 on this direct mail campaign, their ROI amounts to 568%, which is very impressive for real estate agents.

Sims Investment Group has been a PostcardMania client since 2016, and they are looking forward to even greater results in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate agents.

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