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The Situation

Good Guys Mobile Homes is a real estate investment company that buys and remodels mobile homes. They were looking for a new way to let mobile home owners throughout California know about their services so they contacted PostcardMania for ideas.

The Solution

With the help of our marketing consultants Good Guys Mobile Homes decided to run a direct mail campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see their advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure their ads are maximizing the impact they have to prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Good Guys Mobile Homes’ postcard design included a number of successful elements like:

  • A headline that immediately communicates the card’s message.
  • A call-to-action that is inside a contrasting-colored design so that it stands out.
  • A clear and easy way contact the office!

The Results

He purchased 2 homes and expects to generate $10,000-20,000 per home!

He generated about 2-3 responses per mailing and 2 homes were purchased to be fixed up with one currently listed. He expects to generate $10,000-20,000 per home once they are sold! That would be $40,000 in total income.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors.

 

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