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The Situation

Properties ATL is a property investor located in Austell, GA. They were looking for a creative way to let struggling homeowners know about their services so they contacted PostcardMania for ideas.

The Solution

They went with a simple postcard campaign that doesn’t leave anyone guessing with its extremely simplistic layout and copy structure. It utilizes common imagery, a worn-down property, from other popular property investor campaigns.

Properties ATL’s postcard design included:

  • Variable data that makes this card more personalized to each recipient
  • A 5 star review that gives their service credibility
  • A list of their service’s benefits

Because Properties ATL buys and sells homes from people looking for another option outside of the traditional real estate market, they needed to pinpoint homeowners and not renters. Their provided lists helped us in finding qualified prospects.

The Results

So far, they have made approximately $30,000!

Properties ATL has received 44 responses! So far, 1 response converted into a sale, generating approximately $30,000! They They spent $ 5,044.26 with postage included, resulting in a 495% ROI!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other property investors!

Call or Text a Marketing Consultant 1-800-628-1804
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