The Wyatt Group is a real estate investment company located in Atlanta, Georgia. They were looking for a better way to let homeowners know about their services so they contacted PostcardMania for ideas.
They decided on a direct mail marketing campaign that was hyper-targeting a particular kind of homeowner. Their design featured a picture of a previously sold property, a common feature among previously successful real estate campaigns.
The Wyatt Group’s postcard included:
A huge reason for this campaigns success was the specificity of their mailing list. They provided a mailing list with the following specs:
2 listings and $22,000 in revenue!
The Wyatt Group didn’t track how many responses they brought in total, but they closed on 2 listings that generated $22,000 in revenue.