The Wyatt Group

The Wyatt Group is a real estate investment company located in Atlanta, Georgia. They were looking for a better way to let homeowners know about their services so they contacted PostcardMania for ideas.

They decided on a direct mail marketing campaign that was hyper-targeting a particular kind of homeowner. Their design featured a picture of a previously sold property, a common feature among previously successful real estate campaigns.

The Wyatt Group’s postcard included:

• A headline that immediately communicates the card’s message
• A row of icons of their company social media accounts
• An offer for an extra $200 at closing

A huge reason for this campaigns success was the specificity of their mailing list. They provided a mailing list with the following specs:

• Absentee homeowners that have owned the property for 10+ years
• Homes at least 1000+ square feet containing 3-4 beds and 2 baths in the metro Atlanta area with equity between 1%-49%
• Single- and multi-family rentals with a purchase price between $10,000-$75,000