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The Situation

Hanna Commercial LLC is a property investor in Albuquerque, NM. They were looking for a creative way to let industrial property owners know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a very straight-to-the point postcard that doesn’t use any imagery at all, simply marketing copy against a yellow background for the best visibility possible.

Hanna Commercial LLC’s postcard design was very different from a normal campaign and included:

  • A bold headline that immediate communicate the card’s message
  • Marketing copy that explains what they do and possible problems they could solve with their services
  • A color scheme that is impossible to ignore

Because Hanna Commercial LLC buys and sells industrial properties, they needed to target exclusively businesses. So, they used a mailing list of business owners that owned industrial properties in their city in order for every one of their postcards to potentially have impact.

The Results

They spent $2,317 with postage included and are expecting $37,700 in revenue. That’s a 1,125% ROI!

So far, they are expecting to make $37,500!

Hanna Commercial LLC Solutions has received one listing so far that is expected to generate $37,500 once it sells! They’ve only done two mailings so far and still has 3 more to go! They spent $2,317 with postage included, which equates to a 1,518% ROI!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors!

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