Hanna Commercial LLC is a property investor in Albuquerque, NM. They were looking for a creative way to let industrial property owners know about their services so they contacted PostcardMania for ideas.
They decided on a very straight-to-the point postcard that doesn’t use any imagery at all, simply marketing copy against a yellow background for the best visibility possible.
Hanna Commercial LLC’s postcard design was very different from a normal campaign and included:
- A bold headline that immediate communicate the card’s message
- Marketing copy that explains what they do and possible problems they could solve with their services
- A color scheme that is impossible to ignore
Because Hanna Commercial LLC buys and sells industrial properties, they needed to target exclusively businesses. So, they used a mailing list of business owners that owned industrial properties in their city in order for every one of their postcards to potentially have impact.
They spent $2,317 with postage included and are expecting $37,700 in revenue. That’s a 1,125% ROI!
So far, they are expecting to make $37,500!
Hanna Commercial LLC Solutions has received one listing so far that is expected to generate $37,500 once it sells! They’ve only done two mailings so far and still has 3 more to go! They spent $2,317 with postage included, which equates to a 1,518% ROI!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors!