Property Investment Direct Mail Case Study: Hanna Commercial LLC

The Situation

Hanna Commercial LLC is a property investor in Albuquerque, NM. They were looking for a creative way to let industrial property owners know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a very straight-to-the point postcard that doesn’t use any imagery at all, simply marketing copy against a yellow background for the best visibility possible.

Hanna Commercial LLC’s postcard design was very different from a normal campaign and included:

• A bold headline that immediate communicate the card’s message
• Marketing copy that explains what they do and possible problems they could solve with their services
• A color scheme that is impossible to ignore

Because Hanna Commercial LLC buys and sells industrial properties, they needed to target exclusively businesses. So, they used a mailing list of business owners that owned industrial properties in their city in order for every one of their postcards to potentially have impact.

The Results

So far, they are expecting to make $37,500!

Hanna Commercial LLC Solutions has received one listing so far that is expected to generate $37,500 once it sells! They’ve only done two mailings so far and still has 3 more to go! They spent $2,317 with postage included, which equates to a 1,518% ROI!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors!