The Situation

The Weiner Companies, Ltd is a property management business located in Urbana, IL. They were looking for a creative way to let absentee homeowners know about their services so they contacted PostcardMania for ideas.

The Solution

After talking with PostcardMania’s experts, they decided on an Everywhere Small Business campaign which uses the efficacy of hyper-targeted postcards with the power of Google, Facebook and Instagram advertising. Their design featured a headline that emphasized “Live Stress-Free,” a common feature in other successful property management campaigns.

The Weiner Companies, Ltd postcard design included:

  • A 5 star review from a previous client
  • Two $100 off offers to choose from
  • Bulleted list of their service’s benefits

Because The Weiner Companies, Ltd sells property management and rental services, they needed to target homeowners instead of renters. So, they used several mailing lists – several covered absentee homeowners in several areas around their business, and others targeted homes valued at $85,000. This hyper-targeting ensured that every recipient was a viable candidate to lease out their property.

The consistency of their mailings is another huge reason for their success. They mailed out 12,531 cards over the course of 9 monthly mailings, which created a lot of awareness for their business. They’ll continue to mail until they reach their full order of 42,024 postcards!!

The Results

25-30 new clients so far!

The Weiner Companies, Ltd wasn’t tracking exactly, however so far they received 100-150 responses! Approximately 25-30 converted! These conversions will bring them an annualized income of $10,000! They still have MANY more mailings to go!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other property management businesses!

Call or Text a Marketing Consultant 1-800-628-1804
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