Suncastle Properties is a Property Management located in Ponte Vedra Beach, FL. They were looking for a creative way to let absent homeowners know about their services so they contacted PostcardMania for ideas.
They decided on a postcard campaign that gives off a light-hearted and tropical feel. The design and layout almost makes it seem like a vacation planning service, but once you start reading into the copy, you realize it could make your day-to-day SEEM like a vacation.
Suncastle Properties’ postcard design included:
Because Suncastle Properties sells property management solutions, they needed to target homeowners instead of renters. So, they used a mailing list of local homeowners not currently living there that make enough money to afford their services.
So far, they have made roughly $30,000!
Suncastle Properties has received about 7 responses. About 80% of those responses converted, generating an annualized income of $30,000! They spent $6,282.31 with postage included, making for a ROI of 378%! They are a property management company, so money is received on a monthly basis from their clients and their ROI will continue to grow over time! He still has one more mailing to go!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other property management companies!